If you were watching the Super Bowl and saw the 60-second bouncing QR code, then you’re one in a million (more like 20 million).
With Super Bowl ads nearing the $7M per 60-second territory, companies spend unbelievable amounts of money producing Hollywood-status quality commercials with movie stars and familiar faces.
So Coinbase wanted to stand out.
They had a super low budget, nostalgic-bouncing-DVD-logo QR code commercial that gave 20 million people FOMO. So many people scanned the code in such a short amount of time that the Coinbase website crashed completely.
It checked all the boxes of an amazing Super Bowl ad without the unnecessary production value that most of them have:
- It stood out. It was nostalgic. It made people wonder… then scan.
- FOMO. “I wonder how many people are scanning this? I should too.”
- Landing page (before it crashed) had a wonderful CTA with a $15 Bitcoin giveaway. Who doesn’t want free money?
- Now, days later, the entire internet is still talking about it.
Word of mouth marketing is still as effective as it’s ever been.
NFT Twitter was hyped up about the Super Bowl ads, and many NFT degens awaited crypto’s debut on the big stage.
There were several crypto commercials during the Super Bowl, including FTX, Crypto.com, Coinbase and more. As crypto continues to gain popularity and the world continues to be targeted with ads from the big screen, more and more companies will try to get their feet into the metaverse.
NFT uses cases are hard to follow, but the IRL utility is growing rapidly. Before too long I expect churches to jump into the world of opportunity and community building that NFTs provide.