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What Happened to Peloton

Peloton. The Antioch Report

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Harrowing news puts Peloton back into the spotlight when nearly 3,000 people were laid off due to poor stock performance over the last 6 months.

Peloton has been around for a while (founded in 2012), but it might as well have made its debut in early 2020 when gyms closed all over the world. Health-conscious people jumped into a cult-like Peloton infatuation overnight, and Instagram stories were flooded with sweat as people posted their workouts (do you even Peloton if you don’t make an IG story about it?).

Needless to say, as the world began to return back to a semblance of normality, gyms began to reopen, social lives started back up, and working out on a bike inside began to lose its covid-friendly allure.

The PTON stock has dropped nearly 80% over its 6-month high, and recent news of nearly 3,000 layoffs put Peloton back in the spotlight of its former glory, though this time for the opposite reasons.

The future of Peloton made a number of headlines this week:

  • Over 2,800 employees were laid off, but instructors weren’t.
  • Peloton is replacing former CEO John Foley wit Barry McCarthy, who has been CFO of Spotify and Netflix (an announcement followed 25% stock jump, its best day ever).
  • Similar to the mass layoff at Better.com in recent weeks, former Peloton employees stormed social media for quick job placement, a testament to the power of professional social networking.

Trends are driven by a combination of lifestyle necessity (like being locked in the house for 2 years) and convenience (why go when I can stay?). Peloton’s 2020 rise to fame is a prime example of this.

It begs an important question: how can churches consider the combination of lifestyle necessity and convenience advantageously?

One way The Charleston Church is putting this into practice is by providing church community in-person, online, and in-between. Many churches in 2022 are made up of a melting pot of ages, work-life requirements, family needs, and personal needs. In a perfect world, followers of Jesus would make every effort to meet regularly with other Christians throughout the week. 

But what about a firefighter who works 24-hour shifts?

Or an ER nurse on call Sunday morning?

Or a parent who’s children are throwing up at 10am on Sunday morning?

Things happen. Sometimes things we can’t account for (like covid). So bringing church to people is sometimes the best of both worlds. 

Here’s one way that works:

  • Meet on Sunday mornings regularly (stream service for those that can’t attend).
  • Meet in small groups of 5-15 people in someone’s home twice a month. Share a meal. 
  • Spend time together throughout the week (meet for breakfast, coffee, or a walk).

Just like the Peloton experiment showed about people who go to the gym, church members desire to be with the body of Christ to be spiritually healthy. 

See how your church grows when you bring the church into people’s homes.

Church isn’t a building; church is people.

If Peloton could figure out a way to bring a gym into people’s bedrooms, then shouldn’t churches be able to bring Jesus into people’s homes?

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Daniel Berk

Daniel Berk

Daniel Berk is the Managing Editor at The Antioch Report. A student and teacher of the Bible, he is a lover of theology, church history, and... TV. Follow him on Twitter @danielcberk. Daniel and his wife Courtney reside with their Bernedoodle in Charleston, SC.

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