On November 11, Gary Vaynerchuk jumped on a video call with Meta founder Mark Zuckerberg to discuss all things Web 3 and Metaverse.
“The atomic unit in the Metaverse is going to be about you and your stuff and your friends and your connection; you’re gonna have your avatar and your digital clothing and your digital tools – and unlike apps today that are kind of all designed to be a little bit silo’d and you have to do all this extra work to get them to work together – in the Metaverse I think it’s going to be a little more fundamentally interoperable. . . You can bring all your stuff in between all of these experiences seamlessly.” – MZ
As far as coming up with new content, the Metaverse is a gift that keeps on giving.
We wrote recently about what the Metaverse means for your churches. Go check it out.
Our main takeaway from the Gary Vee/Mark Zee video was their conversation about social currency.
Social Currency. Nowadays, people who wear a Rolex, or drive a BMW, or have a fancy house are displaying something socially about who they are through those belongings. Much like in the physical world, people in the Metaverse will own belongings that will act as a similar social currency, and they will be able to take those belongings (or clothing items, for example) between spaces in the Metaverse.
Video games like Roblox, Fortnite, Minecraft, and Farmville (yes, you heard me), have already tapped into these types of digital assets, but the Metaverse will take a massive step forward. Instead of the user holding a controller and playing with a character or reality on a screen, you will be the character, the screen will be everything around you, and the items will be on your virtual person as you yourself freely wander in the space around you.
For those wondering, yes Metaverse church already exists.