We’ve all had the check engine light frustration. You’re driving down the freeway and the God-forsaken light illuminates on your dashboard. At that point you have two options. Either get it fixed, or ignore it until you can’t ignore it any longer. However, Tuomas Katainen discovered a third option and simply blew up his car completely.
It definitely wasn’t originally part of Tuomas’ plan, but his new Tesla Model S started showing errors before he put 1,000 miles on the vehicle.
After some research and diagnostic, the diagnostic indicated the only fix was a full $22,600 battery replacement.
So he decided against fixing it and instead got a crew of close friends together and watched his Tesla detonate from a distance.
He also caught the explosion on video.
It’s not clear why he wasn’t able to have Tesla repair his vehicle, but at over 5,000,000 video views, he might make more money on this YouTube video than the entire car cost anyway.
We live in a confusing and ever-changing world where some people prefer a viral YouTube video of them blowing up their car than figuring out how to fix the car.
While we don’t condone strapping dynamite to your Tesla, we think this event is telling of how internet consumption, viral media, and absurd video ideas generate views and clicks and conversation like never before.
For your church
The power of innovative media creation could add a new and effective evangelistic platform to your unique church community. Whether you jump on the TikTok train, open a YouTube channel, or start a podcast, media consumption is an easy way for active listeners to engage with your content, especially if your content is creative and thoughtful and genuine.
And if you feel like blowing up your church vehicle sometime soon… now you have the how-to video.